The Zambia Tourism Agency (ZTA) is excited to welcome over 2.2 million international tourists this year, marking substantial growth in the country’s tourism industry. Projections for global international arrivals suggest an 8–9% increase in 2025, according to ZTA’s leadership.

Last year, Zambia attracted 2 million international visitors, a milestone made possible through strategic initiatives, including a partnership with a renowned international public relations firm.

This marketing campaign successfully introduced Zambia to an audience of 1.5 billion people globally, significantly enhancing its visibility as a must-visit destination.

The Zambia Airports Corporation has been urged to focus on attracting more airlines, with expanded air connectivity being seen as a crucial step in further elevating the tourism sector and potentially doubling its contribution to the national GDP.

Visit Zambia and experience the growing potential of this beautiful destination.